Amongst our most precious ambassadors are our “Dealers of Excellence”. With this program we seek, discover, and appraise our finest dealers in order to thank, motivate, and support them. Knowing where the best Brooks Dealers are enables us to improve service to Brooks Cyclists by connecting them to the finest shops to purchase Brooks Products.

We thereby invite you, our dealer, to apply to become a part of this program. Please supply us with information about your shop, and most importantly, with pictures to help us evaluate your dedication to Brooks and your shop in general. Then, if accepted into the Dealers of Excellence program, the pictures will be used to give better visibility to your shop on the Brooks website.

“Dealers of Excellence” are grouped into six categories, each denoted by an increasing number of rivets. Selected and unique shops will receive a six rivet rating. These “Supreme Brooks Dealers” will number 100 worldwide, and will be awarded a limited edition product each year.